To open a group for your business or other type of organization, what you need to do is sign up to TheLoop with your private social profile, or the social profile of a designated person in your company, and then create a group for your organization.

This same process applies as well if you’re a celebrity, public figure, or the member of a private club and you’d like to open a group. What benefits do you get by having a private social profile, as well as being the creator of a group?

Well, you get to manage both as your profiles, and still get the unique, full-service features for both, without having to mix between the two. That way you stay you, and your groups can grow with their own energy.